Monthly Archives: November 2011

New Technologies

Near Field Communication (NFC)

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Near Field Communication is the most talked about platform to be integrated across various mobility channels as means to serve variously transactional and useful resource needs across various segment.

Before discussing the benefits of the same let us try to know what exactly it is. Near Field Communication can be described as enabling transactions, data exchange, information and encrypted transfer between 2 devices within a proximity of few centimeters, NFC is a being integrated across various gadgets, devices which include handhelds, tablets and other platforms.

NFC is a co created  and founded by NFX  and Sony Corporation in 2002.

Google Wallet one is the 1st creation and actual implementation of NFC wherein a user can use his mobile device as a credit or a debit card to do a transaction or make a payment while not actually carrying the physical card, people are still new to the technology and are skeptical on its implementation and usage.

Considering the Indian Market and large consumer base across mobile phones Nokia India and Ra.one (a Red Chilies Production Movie) were first to implement the same with their brand campaign and media strategy.

Ra.one Zones were created across 400 City Wide Nokia Priority stores to make the campaign a success, media that was pushed included promos, trailers, wallpapers, ringtones and so on.

However NFC is not yet found across all devices and mobility gadgets. It involves an NFC chip to both at the sender and receiver end to enable the communication.

It is also said that the technology has a wide scope to push media from various vendors or ad agencies while a transaction is being done, an example for same can be a $50 discount coupon on a purchase made through the upcoming mode of payment or just using it for the 1st time.

The implementation segment is vast allowing products like Appliances, Food, Entertainment, Travel, Shopping, Etc. to promoted across malls, stores and so on.

Also NFC is to be a among Top Media Trends for 2012 as Per Mashable’s Founder Pete Cashmore which were discussed during Mashable’s Media Summit 2012.

Major Players Like Apple and competitors like Samsung, Blackberry, and Nokia are also working on the same.

Symbian Belle and a Few Symbian Anna Devices Comprise of the same as well which includes Nokia E6-00, Nokia 600, Nokia 700 and Nokia 701 Smartphones

NFC based phone are ought to range within a price band of $200-$250 being economical and can be made of for mass usage.

Computer Software

Need For Speed : The Run

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Calling Out all Racing Fans back, your favorite gaming sequel is all back with loads of action and entertainment.

A prohibited race across the country to gamble over big money. The only way to get your life back is to be win the race.

Playing this game needs brilliant driving skills to battle world’s best drivers on the most treacherous roads. A game with no speed limits, rules or allies.

Need for Speed The Run, makes you experience the dense urban centers, icy mountains and the narrow canyons at intoxicated speeds, while trying to evade the persistent cops on fire.

NFS: TR Developed by EA Black Box and Published by Electronic Arts, was released in US on 15th Nov, 2011. The game has been rated “Teen” for PC Download, PC, Playstation 3, Xbox 360 whereas rated “Everyone 10+” for Nintendo 3DS and Nintendo Wii.

iOS Mobiles (iPhones)

iPhone 4S – Launched in India

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Apple iPhone 4S, the much awaited smartphone by the country was finally launched on 25th Nov 2011. The product is available across Airtel and Aircel outlets throughout the country.

Pricing for Airtel users starts at INR 44,500(16GB), INR 50,900(32GB), and INR 57,500(64GB).

Pricing for Aircel users starts at INR 44,900(16GB), and INR 50,900(32GB).

The iPhone 4S includes a host of changes besides the looks and the outer design the same as the older iPhone 4. The overall hardware of the phone gets an upgrade with a Dual Core A5 processor rendering better graphics with enhanced multitasking support, and a crisp 8MP Camera. The device also boasts a unique feature called Siri, which acts like a personal voice assistant and helps you in various ways.

Go for crave the guys, buy one and enjoy ! 🙂

Social Media

Content Aggregation

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Content Aggregation Applications are the most trending applications on Internet today.  Content Aggregation Applications are applications which allow Users to read about Latest Topics and most Popular Posts of their choice on the Net without searching for the same across multiple sites.

Content Aggregation Applications/ Apps aggregate Topics of Social Interaction display the same on using Social Readers on Social Media Networks like Facebook, Google+, Orkut, Four Square, Twitter, etc. .

Some of the most used News and Business News related Social Reading Applications are The Wall Street Journal, The Guardian, The Washington Post Reader.

How Social Reading Apps revolutionizing the trend in Media? How Users consume Content through various Media?

The answer is via Content Aggregation, its Syndication and Delivery through Social Readers/ Social Reading Apps.

Content posted on Social Readers/ Social Reading Apps are visible to Users as Feeds, Timelines, Activity, etc. This allows Users to view Content on the basis of their Personal Interests and similarity of Topics.

The Users actively engage themselves while reading the Posts on Social Reading Apps and make them more meaningful by liking and commenting upon the Posts.  This feature makes the Posts more desirable for other Users to read and engage with.

From the perspective of Social Reading Application Developers, the more tie-ups they have with Content Aggregators, the better it is for their Application(s). Multiple tie-ups with Content Aggregators extend the reach of their Applications to a much larger Target Audience and across multiple Social Media Networks. This gives them the opportunity of being more Profitable with more Advertising Revenue coming to them.

Social Content Aggregation is available outside the Facebook platform as well. The Apple iPad favors this the most and has a host of applications like Flip Board, Pulse, Zite, Livestand to name just a few.

All over the World, every day, a wide range of New, more Powerful and more Affordable Media Consumption Devices are reaching Consumers in the Form of Tablets, Large Display Phones, EBook Readers, etc.

This has created an opportunity for Application Developers for developing Social Reading Apps and Content Aggregation Apps based upon the Free, Free-to-Try and Subscription based Models in the nearest future.